Do Credibility Cues Affect the Persuasiveness of a Web Site ?
نویسنده
چکیده
Previous studies have demonstrated that varying these cues can affect how user's rate online health information [4], [5]. To date however there has only been one study that investigated whether the presence/absence of these cues affected the persuasiveness of a health website [6]. The outcome measure of this study (N=85) was self reported alcohol consumption; the cues investigated included advertisements, a donation button, Health On the Net certification and pharmaceutical sponsorship. At on-week follow-up the study found a greater decrease in self reported weekly alcohol consumption in the high credibility group (1.3 units) than in the low credibility group (0.6 units) at one week follow-up.
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